Feb 19, 2023

YouTube Appoints Web3-Friendly Neal Mohan as New CEO

Google-owned YouTube has appointed Neal Mohan as its new CEO following the departure of Susan Wojcicki this week. Wojcicki had been at the helm of YouTube for nine years, overseeing the introduction of the revenue-sharing model and other significant changes. She will remain an advisor for Google’s parent company, Alphabet.

Prior to becoming CEO, Mohan served as YouTube’s chief product officer and was responsible for the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music. He also outlined plans to integrate a host of new features related to Web3, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs).

In a blog post from February 2022, Mohan wrote that NFTs could provide a new way for creators to engage with their audiences and develop additional revenue streams. He cited the potential for creators to tokenize their videos, photos, art, and experiences as examples.

Despite being intended to potentially roll out last year, the Web 3-related plans are yet to materialize. However, with Mohan now leading the firm, they could be set for another push in the near future.

Following the news of Mohan becoming the new CEO of YouTube, there has been a surprisingly limited amount of FUD from the NFT skeptics on Twitter. This could be a sign of the growing acceptance of NFTs in the mainstream, as more people recognize the potential of NFTs in terms of promotion and selling.

NFTs can be used as a powerful marketing tool, allowing creators to gain exposure and engage with their audiences. They can also be used to generate additional revenue streams by tokenizing their content and selling it on the blockchain.

The potential of NFTs is immense, and it’s likely that we’ll see a surge in NFT marketing agencies in the near future. These agencies will be able to help creators create and promote NFTs, as well as leverage Twitter and other social media platforms to increase their reach and engagement.

For now, it’s unclear how Mohan’s appointment will affect the Web3 space, but it’s likely that it will be a positive development. With his experience in the industry and his plans for Web3 integration, we could see YouTube become a major player in the NFT space in the near future.

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