Feb 19, 2023

YouTube Appoints Web3-Friendly Neal Mohan as New CEO

Google-owned YouTube recently appointed Neal Mohan as its new CEO following the announcement of Susan Wojcicki’s departure. Wojcicki, who had been with YouTube since its inception nine years ago, will remain an advisor for Google’s parent company, Alphabet.

Mohan, who had previously served as YouTube’s chief product officer, has overseen a number of changes to the platform, including the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music.

In February 2022, Mohan outlined plans to integrate a host of new features, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). He highlighted the potential of NFTs to provide a new way for creators to engage with their audiences and develop additional revenue streams, such as tokenizing videos, photos, art and experiences.

“Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” Mohan wrote in a blog post.

Although these plans have yet to be implemented, Mohan’s appointment as CEO could potentially lead to a renewed focus on the Web3 space. Despite the usually feisty NFT skeptics on Twitter, the news of Mohan’s appointment as CEO has been met with surprisingly little resistance.

This could be due to the fact that Mohan is well-versed in the Web3 space and has demonstrated an understanding of the potential of NFTs for promotion and marketing. With Mohan at the helm, YouTube could become a leader in the NFT marketing space, offering creators the opportunity to sell their NFTs to their audiences.

This could be a huge boon for creators, as NFTs could provide them with a new way to monetize their work and build deeper connections with their fans. It could also open up new opportunities for web3 agencies, as they could help creators promote and market their NFTs on YouTube.

Overall, Mohan’s appointment as CEO of YouTube could be a major positive for the web3 space, as it could lead to a greater focus on NFTs and the potential of NFT marketing.

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