Feb 18, 2023

YouTube Appoints Web3-Friendly Neal Mohan as CEO

Google-owned YouTube has appointed Neal Mohan as its new CEO following the departure of Susan Wojcicki this week. Wojcicki stepped down from YouTube on Feb. 16 after nine years at the helm, and will remain an advisor for Google’s parent company Alphabet Inc.

Mohan is no stranger to YouTube, having served as the company’s chief product officer prior to his appointment. During his tenure, he oversaw the removal of the video dislike button, the introduction of YouTube Shorts to compete with Tik Tok, and YouTube Music.

In February 2022, Mohan outlined tentative plans to integrate a host of new features such as Metaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). He emphasized that NFTs could provide a new way for creators to engage with their audiences and develop additional revenue streams, citing the potential for creators to tokenize their videos, photos, art and experiences as examples.

Despite being intended to potentially roll out last year, the Web 3-related plans are yet to materialize but could be set for another push in the near future given that Mohan is now leading the firm.

The news of Mohan becoming the new CEO of YouTube has been met with a surprisingly limited amount of criticism from the NFT-skeptical community on Twitter, who are usually quick to flame anything to do with mainstream crypto connections.

This could be a sign that NFTs, and the Web3 space as a whole, are gaining more mainstream acceptance. With Mohan now at the helm of YouTube, it could be the perfect opportunity to launch a new wave of NFT-related promotion and marketing.

Creators are increasingly turning to NFTs as a way to monetize their work and engage with their audiences, and Mohan’s appointment could be a catalyst for further growth in this area.

Twitter is a particularly effective platform for NFT marketing, as it is well-suited to the short-form content that is often used to promote NFTs. An NFT marketing agency could help creators to make the most of Twitter’s potential for NFT promotion, by providing guidance on how to effectively reach their target audiences.

The web3 space is still in its early stages, but with the appointment of Neal Mohan as YouTube’s new CEO, it could be on the brink of a new wave of growth. Creators and marketers could benefit from the potential for NFT promotion and marketing, and the appointment of Mohan could be the perfect opportunity to make the most of it.

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