Feb 19, 2023
YouTube Appoints Web3-Friendly Neal Mohan as CEO
The Google-owned YouTube is making a major move in the web3 space with the appointment of Neal Mohan as its new CEO. This follows the departure of Susan Wojcicki, who had been at the helm of YouTube for nine years. Wojcicki is staying on as an advisor for Google’s parent company, Alphabet.
Mohan had been YouTube’s Chief Product Officer and oversaw a number of changes, such as the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music.
He had also outlined plans to integrate web3 features into YouTube, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). Mohan had highlighted the potential for creators to tokenize their videos, photos, art and experiences, and to build deeper relationships with their fans.
While these plans have yet to be implemented, Mohan’s appointment as CEO could be the push they need to finally be realized. The news of Mohan’s appointment has been met with surprisingly little resistance from the usually vocal NFT skeptics on Twitter.
This could be a sign that the web3 space is becoming more accepted in the mainstream, and that NFTs will be embraced as a viable and legitimate way for creators to promote and sell their content.
The possibilities of NFTs for marketing and promotion are vast, and a number of companies have sprung up in recent years to take advantage of them. NFT marketing agencies specialize in helping creators to create, promote and sell their NFTs, while web3 agencies can help creators to develop their own projects and monetize them.
Twitter has also recently gotten in on the NFT action, with the launch of its NFT marketplace. This could be a major step forward for the NFT space, as Twitter has a huge user base and could open up the technology to a much wider audience.
It remains to be seen how successful NFTs will be in the long run, but it’s clear that the technology is here to stay. With YouTube’s new CEO at the helm, the platform could become an even bigger player in the web3 space and help to further legitimize NFTs as a viable way to monetize content.
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