Feb 19, 2023

YouTube Appoints Web3-Friendly Neal Mohan as CEO

Google-owned YouTube has appointed Neal Mohan as its new CEO, following the departure of Susan Wojcicki this week. Wojcicki stepped down from YouTube on Feb. 16 after nine years at the helm, outlining plans to focus on family, health and personal projects. During her tenure, she was responsible for introducing the revenue-sharing model, among other things.

Before becoming the new CEO, Mohan served as YouTube’s chief product officer and oversaw the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music.

In terms of Web3, Mohan outlined plans in February 2022 to integrate a host of new features, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). He emphasized that NFTs could provide a new way for creators to engage with their audiences and develop additional revenue streams. He cited the potential for creators to tokenize their videos, photos, art and experiences as examples.

Despite being intended to potentially roll out last year, the Web 3-related plans are yet to materialize but could be set for another push in the near future, given that Mohan is now leading the firm.

The news of Mohan becoming the new CEO of YouTube has been met with surprisingly little backlash from the NFT-skeptics on Twitter, who are usually quick to criticize anything related to the mainstreaming of the technology.

It’s no secret that NFTs are the hottest trend in the web3 space right now, and with Mohan at the helm, YouTube could be looking to capitalize on this trend by providing creators with a platform to promote and sell their NFTs.

NFTs have been used by a wide variety of artists and creators as a way to monetize their work and engage with their fans, and YouTube could be looking to provide a platform for creators to do the same.

The possibilities for NFT marketing on YouTube are numerous, and the platform could become a major player in the NFT promotion space.

For instance, YouTube could provide a platform for NFT marketing agencies to promote their services and help creators maximize their NFT sales.

Additionally, YouTube could become a hub for influencers to create unique NFT marketing campaigns, and the platform could even become a marketplace for creators to sell their NFTs.

Ultimately, with Neal Mohan at the helm, YouTube could become a major player in the web3 space, and it will be interesting to see what the platform has in store for NFTs in the future.

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