Feb 18, 2023

YouTube Appoints Web3-Friendly CEO Neal Mohan

Google-owned YouTube has appointed Neal Mohan as its new CEO following the departure of Susan Wojcicki. Mohan, who had previously served as YouTube’s Chief Product Officer, is known for his enthusiasm for Web3 technologies and has expressed interest in integrating features such as Metaverse-based content experiences and content tokenization via nonfungible tokens (NFTs).

Wojcicki stepped down from YouTube on Feb. 16 after nine years at the helm, during which she oversaw the pivotal introduction of the revenue-sharing model. She will remain an advisor for Google’s parent company Alphabet Inc.

Mohan has been at YouTube since 2010, and during his tenure oversaw the controversial removal of the video dislike button, the introduction of YouTube Shorts to compete with Tik Tok, and YouTube Music.

In February 2022, he outlined tentative plans to integrate a host of new features such as Metaverse-based content experiences and content tokenization via NFTs. He noted that this could provide creators with a new way to engage with their audiences and develop additional revenue streams.

“Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” Mohan wrote in a blog post.

Despite the plans being intended to potentially roll out last year, they are yet to materialize. However, with Mohan now leading the firm, it is likely that the plans will be pushed forward in the near future.

The news of Mohan becoming the new CEO of YouTube has been met with surprisingly little backlash from the NFT-hating community on Twitter, who are usually quick to criticize anything to do with mainstream connections to the tech.

This could be a sign of a changing tide, as more and more companies are recognizing the potential of NFTs for promotion and marketing. NFT marketing agencies are popping up all over the place, offering services such as Twitter NFT marketing, and web3 agencies are becoming increasingly popular as well.

As NFTs become more popular, it is likely that more companies will start to explore the potential of selling NFTs as a new way to monetize their content. With Mohan at the helm, YouTube could be one of the first major companies to take the plunge into the realm of NFTs.

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