Feb 18, 2023

YouTube Appoints Web3-Friendly CEO Neal Mohan

Google-owned YouTube has appointed Neal Mohan as its new CEO following the departure of Susan Wojcicki this week.

Wojcicki had been at the helm of YouTube for nine years, during which she implemented the revenue-sharing model and other changes. Despite stepping down, she will remain an advisor for Google’s parent company Alphabet Inc.

Before becoming CEO, Mohan had a long tenure as YouTube’s chief product officer and was responsible for the removal of the video dislike button, the introduction of YouTube Shorts, and YouTube Music.

In February 2022, Mohan announced plans to integrate Web3 features such as Metaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). In particular, he highlighted the potential for creators to tokenize their videos, photos, art and experiences, allowing them to build deeper relationships with their fans and generate new revenue streams.

Despite being intended to potentially roll out last year, the Web 3-related plans are yet to materialize but could be set for another push in the near future given that Mohan is now leading the firm.

The news of Mohan’s appointment as CEO of YouTube has been met with surprisingly little criticism from the NFT-skeptical community on Twitter. This could be in part due to the potential of NFTs to revolutionize the way creators promote and sell their work online.

NFTs have already provided an effective platform for artists, musicians, and other content creators to monetize their work, and the technology is increasingly being used by larger companies to promote their products and services.

The possibilities of NFTs are vast, and with Mohan now at the helm of YouTube, the platform could become one of the most powerful tools for NFT promotion. This could be a major boon for the web3 space, as it would open up a whole new world of marketing opportunities for NFTs.

It remains to be seen what exactly Mohan has in store for YouTube, but one thing is for certain: the web3 space is abuzz with excitement.

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