Feb 19, 2023

Web3-Friendly Exec Neal Mohan Appointed YouTube CEO

Google-owned YouTube has appointed Neal Mohan as its new CEO following the departure of Susan Wojcicki this week. Wojcicki, who had been at the helm for nine years, stepped down from YouTube on Feb. 16 and will remain an advisor for Google’s parent company, Alphabet.

Mohan, who had been YouTube’s chief product officer, is known for his Web3-friendly stance. During his tenure, he oversaw the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music.

In February 2022, Mohan outlined tentative plans to integrate a host of new features, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). He believes that NFTs can provide a new way for creators to engage with their audiences and develop additional revenue streams.

“We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” he wrote in a blog post on Feb. 10, 2022.

Despite being intended to potentially roll out last year, the Web 3-related plans are yet to materialize. With Mohan now leading the firm, it’s likely they will be pushed in the near future.

Initially, many NFT skeptics were quick to voice their concerns on Twitter, however, following the news of Mohan becoming the new CEO of YouTube, there has been surprisingly little negative reaction. This could indicate a shift in attitudes towards NFTs and their potential for promotion, marketing and selling.

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