Feb 18, 2023

StoryCo Leverages Creative Talent with Soulbound Tokens

This week on NFT Steez, hosts Alyssa Expósito and Ray Salmond interviewed the co-founders of StoryCo — Justin and J.P. Alanis — to discuss the concept of franchising intellectual property (IP) through collaboration and soulbound tokens. StoryCo is an open media platform that seeks to make the process of creating and sharing content easier and more accessible.

Justin Alanis compared StoryCo to “hire-for-work” platforms like Fiverr and Upwork. He described it as a “creative marketplace that leverages existing creative talent,” allowing anyone to jump in, explore, and potentially franchise IP with a story or piece of content they like.

J.P. Alanis added that StoryCo is looking to eliminate elements of gatekeeping in these proprietary environments. To do this, the platform is introducing a free NFT called the StoryPass that tracks users’ participation and consumption of stories.

The StoryPass is closely tied to StoryCo’s first community story, The Disco Ball. By consuming or contributing to the story, users can unlock achievements that alter the StoryPass. The underlying value of the integration is that it allows StoryCo to learn what incentivizes its community better.

Justin Alanis also shared that StoryCo aims to become a public good, and will be owned by the “community of people contributing value to the platform.” Fifty percent of The Disco Ball’s net proceeds will be allocated to a shared treasury, and the community will be able to propose and vote on the platform’s evolution.

The use of NFTs and soulbound tokens in this process is a new paradigm, according to J.P. Alanis. He said that just as the “internet was a new paradigm, Web3 is a new paradigm that unlocks the ability for people to contribute.”

StoryCo is a great example of how NFTs, soulbound tokens, and Web3 can be used to promote and monetize content. It is also an example of how crypto and the web3 space can be used to create a more accessible and equitable content creation and sharing experience.

In addition to providing a platform for content creators to monetize their work, StoryCo also provides a platform for NFT marketers and web3 agencies to promote and sell NFTs. StoryCo offers a variety of services, such as NFT marketing, Twitter NFT marketing, and NFT promotion.

For more information on StoryCo, be sure to listen to Part 2 of NFT Steez’s conversation with StoryCo’s founders on the new Cointelegraph Podcasts page or Spotify, Apple Podcasts, Google Podcasts, or TuneIn.

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