Feb 18, 2023

StoryCo Launches Creative Marketplace to Franchise IP

This week on NFT Steez, hosts Alyssa Expósito and Ray Salmond discussed the potential of franchising intellectual property (IP) through collaboration and soulbound tokens with Justin and J.P. Alanis, the co-founders of StoryCo — an open media platform.

J.P. Alanis highlighted the importance of content creation being open to all types of creators, including fans. However, he noted that there are still restrictions when it comes to incentivizing creators and navigating centralized institutions for content sharing. StoryCo seeks to address these issues by becoming an open, permissionless platform.

StoryCo is a global creative marketplace, similar to pay-to-hire platforms like Fiverr and Upwork. However, StoryCo is much more than a platform that simply hires out creative talent. It is a platform where any individual can explore, create, and potentially franchise IP with a story or piece of content they “vibe” with.

StoryCo also seeks to make the entry point to these stories more accessible by introducing the StoryPass, a free NFT that gives StoryCo insights on the community’s “nucleus.” Soulbound tokens are non-transferable nonfungible tokens that are used to authenticate and verify someone’s identity, actions or achievements in Web3. StoryCo intends to integrate soulbound tokens to widen the accessibility to collaborate and begin creating IP.

The founders of StoryCo explained that value is created through multiple avenues, such as user-generated content contribution, story or funding proposals, completing an activation, or even viewing a story. Justin said that StoryCo aims to become a public good, with fifty percent of The Disco Ball’s net proceeds allocated to a shared treasury whereby the community will begin to propose and vote on the platform’s evolution.

For those interested in learning more about NFTs, crypto, and web3, be sure to check out Part 2 of NFT Steez’s conversation with StoryCo’s founders on the new Cointelegraph Podcasts page or Spotify, Apple Podcasts, Google Podcasts, or TuneIn.

NFTs have become an increasingly popular way to promote and sell digital assets. NFT marketing agencies, such as StoryCo, are using Twitter and other social media platforms to help promote NFTs and raise awareness about the technology. StoryCo is also leveraging its soulbound tokens to further engage its community and incentivize content creators.

By providing a platform for creators to franchise IP through collaboration and soulbound tokens, StoryCo is revolutionizing the way digital assets are monetized. With the help of NFT marketing agencies, the web3 space is becoming more accessible and attractive to digital creators. As the technology continues to evolve, it will be interesting to see how NFTs are used to promote and sell digital assets in the future.

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