Feb 18, 2023

StoryCo Launches Creative Marketplace, Soulbound Tokens

On the latest episode of NFT Steez, hosts Alyssa Expósito and Ray Salmond had the pleasure of speaking with Justin and J.P. Alanis, the co-founders of StoryCo, an open media platform. The discussion focused on the prospect of a community of creators franchising intellectual property (IP) through collaboration and soulbound tokens.

J.P. Alanis spoke on his experience with musician Tyler the Creator, noting that content creation is not limited to one particular creator, but should be open to all types, including fans. He also mentioned the barriers to incentivizing the creators and navigating the bureaucratic nature of centralized institutions to push these creations.

StoryCo is a global creative marketplace, which is similar to pay-to-hire platforms such as Fiverr and Upwork. Justin described it as a “creative marketplace that leverages existing creative talent” and an open, permissionless platform for anyone to explore, create, and potentially franchise IP with a story or piece of content they “vibe” with.

Value is created through multiple avenues, such as user-generated content contribution, story or funding proposals, completing an activation, or even viewing a story. StoryCo has introduced the StoryPass — a free NFT — to give insights on the community’s “nucleus” and make the entry point to stories more accessible.

Soulbound tokens are “non-transferable nonfungible tokens” that can be utilized to authenticate and verify someone’s identity, actions or achievements in Web3. StoryCo intends to integrate soulbound tokens to widen the accessibility to collaborate and begin creating IP.

In addition, StoryCo is looking to become a public good, with fifty percent of The Disco Ball’s net proceeds allocated to a shared treasury whereby the community will begin to propose and vote on the platform’s evolution.

Justin and J.P. Alanis have expressed their enthusiasm for the potential of NFTs and the web3 space, and the duo have made it their mission to revolutionize digital creation and participation. To learn more about StoryCo, be sure to listen to Part 2 of NFT Steez’s conversation with StoryCo’s founders on the new Cointelegraph Podcasts page or Spotify, Apple Podcasts, Google Podcasts, or TuneIn.

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