May 09, 2023
Spotify Removes Tens of Thousands of AI-Generated Music
The battle between the music industry and artificial intelligence (AI) continues, as Spotify is reportedly taking down AI-generated music. A Financial Times (FT) report revealed that the music streaming platform removed 7% of songs created by the AI music startup Boomy, amounting to “tens of thousands” of songs.
The removal of the Boomy songs was due to alleged “artificial streaming” of bots posing as listeners, Spotify commented. Representatives from Boomy said the platform is “categorically against” all manipulation or artificial streaming of any kind. Lucian Grainge, CEO at Universal Music Group, stated to investors that UMG emailed streaming services, including Spotify, to block AI services from accessing music catalogs for training purposes. The company has also sent requests to remove AI-generated songs from platforms.
The clash between music industry giants and AI has been in the spotlight for some time now. While some are fighting to control AI, other artists like Grimes are embracing the technology. The musician granted creators permission to use her voice and be a “guinea pig” for AI music creation as long as a few rules were followed, and royalties were split.
Grimes’ move to support AI-generated music has opened the door to a new wave of Non-Fungible Tokens (NFTs) and crypto-based promotion. NFTs are digital assets that are unique and can be used to represent a wide range of items, from artwork to music. NFTs can also be used to promote music, and many artists are now using them to reach new audiences.
NFTs are also being used to promote music on social media platforms like Twitter. A new breed of NFT marketing agencies is emerging to help artists capitalize on the potential of NFTs and the web3 space. These agencies offer services such as creating NFTs, helping to sell NFTs, and providing advice on the best way to use NFTs to promote music.
The music industry’s battle with AI is far from over, but the emergence of NFTs and crypto-based promotion is providing a new way for artists to reach their audiences. With the help of NFT marketing agencies, artists can now capitalize on the potential of NFTs and the web3 space to promote their music and potentially even sell NFTs. The future of music promotion is certainly looking brighter.
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