Apr 21, 2023
Schumacher Family to Pursue Legal Action Over AI Interview
The Schumacher family has announced plans to take legal action against a German magazine, Die Aktuelle, which used artificial intelligence (AI) to simulate an interview with former Formula One driver Michael Schumacher.
The magazine’s April 14 edition featured a cover story which promised to be “the first interview!” with Schumacher since he suffered a serious brain injury in a 2013 skiing accident. Despite adding the line “it sounds deceptively real” to the front cover, the article contained a series of alleged quotes that were generated by AI, which was revealed at the end of the article. This prompted outrage from many of Schumacher’s fans.
A spokesperson for Schumacher’s family confirmed to ESPN and Reuters on April 20 that they will be taking legal action against Die Aktuelle, as part of a growing wave of regulatory movements involving AI.
Twelve European Union lawmakers have called for the “safe” and collaborative development of AI in a letter that asked for a universal set of rules on AI development. The letter requested a summit to be convened by European and United States leaders to discuss governing principles for the development, control and deployment of AI.
Regulators have taken action against companies that have used AI to deceive in the business world. A financial regulator in California recently took action against multiple companies, alleging one used AI to create an avatar that appeared as its CEO in YouTube videos.
AI has also been used to impersonate celebrities. A clip of rapper Kanye West purporting to perform a cover of Drake’s hit song Hold On, We’re Going Home recently went viral on Twitter, but the audio was actually generated by AI. Media conglomerate the Universal Music Group is reportedly concerned over such AI-generated songs, having told streaming platforms such as Spotify to block AI-related services from harvesting copyrighted media.
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The implications of AI-generated audio and video are far-reaching and could have a huge impact on the web3 space. With AI-generated audio and video, businesses can create more immersive experiences for their customers and reach a wider audience. AI-generated audio and video could even be used to create unique NFTs, giving creators a new way to express their creativity and potentially sell NFTs.
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