Feb 19, 2023
Mohan Named YouTube CEO, Web3 Plans to Follow
Google-owned YouTube has made a major appointment this week, introducing Neal Mohan as the new CEO following the departure of Susan Wojcicki. Wojcicki, who had been at the helm for nine years, is now transitioning to a new chapter of her life, focusing on family, health, and personal projects. She will remain an advisor for Google’s parent company, Alphabet.
Mohan, who served as YouTube’s chief product officer, has been involved in several major changes over the years. He was responsible for the removal of the video dislike button, the introduction of YouTube Shorts, and YouTube Music.
In February 2022, Mohan outlined plans to integrate Web3-related features such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). He highlighted the potential for creators to tokenize their videos, photos, art, and experiences and build deeper relationships with their fans.
“Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” Mohan wrote in a blog post.
Despite the plans being announced last year, they have yet to materialize. However, with Mohan now at the helm, the Web3-related plans could be set for another push.
Surprisingly, the news of Mohan becoming the new CEO of YouTube has not been met with much FUD from the NFT-hating community on Twitter, who are usually quick to criticize anything to do with mainstream connections to the tech.
NFTs have become increasingly popular in the crypto space and are now being used as a way to promote and sell digital art, collectibles, and even virtual real estate. The potential of NFTs to revolutionize digital marketing has not gone unnoticed, with many companies turning to NFT marketing agencies to help them leverage the technology.
It remains to be seen what Mohan has in store for YouTube and Web3, but his appointment is certainly a promising sign for the future of the tech. With the NFT craze showing no signs of slowing down, it is likely that Mohan will be looking to capitalize on the growing trend to help YouTube remain at the top of the streaming game.
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