Feb 18, 2023

Mohan Appointed YouTube’s New CEO, Web3 Plans on Horizon

Google-owned YouTube has announced the appointment of Neal Mohan as its new CEO following the resignation of Susan Wojcicki this week. Wojcicki, who held the role for nine years, is transitioning to a new chapter of family, health and personal projects. She will remain an advisor for Google’s parent company Alphabet Inc.

Mohan, who previously served as YouTube’s chief product officer, is credited with introducing the revenue-sharing model, as well as removing the video dislike button, introducing YouTube Shorts, and launching YouTube Music.

In February 2022, Mohan outlined tentative plans to integrate a range of Web3 features, such as Metaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). He expressed the potential for creators to tokenize their videos, photos, art and experiences and to monetize their content in ways that were not previously possible.

“Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” he wrote in a blog post on Feb. 10, 2022.

Despite the plans being announced last year, they have yet to materialize, though this could be set to change with Mohan now at the helm. This news has been met with surprisingly little backlash from NFT skeptics on Twitter, who are usually quick to criticize any mainstream connections to the tech.

Nevertheless, the appointment of Mohan as YouTube’s new CEO could be the catalyst needed to drive the NFT and Web3 space forward. With his experience in the industry and his enthusiasm for the potential of Web3, it is likely that he will be able to make the most of these opportunities and provide a platform for creators to promote and sell NFTs.

This could be a major step forward for the NFT industry, as it would open up new possibilities for creators to engage with their audiences and create additional revenue streams. It could also provide a much-needed boost for the Web3 space, as it would create more opportunities for businesses to promote and market their NFTs.

Ultimately, it remains to be seen how Mohan’s appointment will affect the NFT and Web3 space, but it is clear that his experience and enthusiasm for the potential of Web3 could be a major asset for YouTube and the industry as a whole.

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