Feb 19, 2023

Mohan Appointed YouTube CEO, Web3 Plans Unveiled

Google-owned YouTube has announced Neal Mohan as its new CEO following the departure of Susan Wojcicki this week.

Wojcicki, who had been at the helm of YouTube for nine years, has outlined plans to focus on family, health and personal projects and will remain an advisor for Google’s parent company, Alphabet.

Mohan, who had been serving as YouTube’s chief product officer, was responsible for the controversial removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music.

In February 2022, Mohan had outlined plans to integrate a host of new features, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs), which could provide a new way for creators to engage with their audiences and develop additional revenue streams.

Creators could tokenize their videos, photos, art and experiences, and collaborate on new projects with their fans, allowing for the potential for monetization in ways not previously possible.

Despite being intended to potentially roll out last year, the Web 3-related plans are yet to materialize but could be set for another push in the near future, given that Mohan is now leading the firm.

The news of Mohan becoming the new CEO of YouTube has been met with surprisingly limited amount of FUD from the NFT skeptics on Twitter.

NFTs have been gaining traction in recent years, with the technology being used to promote and sell digital art, music, and even sports cards. Twitter has been at the forefront of this trend, with many brands and celebrities using NFTs as a way to promote their content.

For YouTube, the appointment of Mohan could be a sign that the company is looking to capitalize on this trend and become more involved in the NFT space.

With Mohan at the helm, YouTube could be looking to explore NFT marketing opportunities and potentially even launch its own NFT marketing agency. This could be a great way for YouTube to monetize its content and provide creators with additional revenue streams.

The potential for YouTube to become involved in the NFT space could be a huge boon for the industry, as it would open up a whole new world of opportunities for creators and brands to reach a wider audience.

For now, it remains to be seen how YouTube will capitalize on this trend, but with Mohan at the helm, it could be an exciting time for the web3 space.

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