Feb 19, 2023
Mohan Appointed YouTube CEO, Web3 Plans To Follow
Neal Mohan, an executive with a keen interest in Web3 technology, has been appointed as the new CEO of YouTube, Google’s video-sharing platform. This follows the departure of Susan Wojcicki, who had been at the helm of the company for nine years.
Mohan had previously served as YouTube’s chief product officer and was responsible for the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music.
In February 2022, Mohan outlined possible plans to integrate a range of Web3 features into the platform, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). He suggested that creators could tokenize their videos, photos, art and experiences, allowing them to engage with their audiences and generate additional revenue streams.
Despite the plans being announced last year, they have yet to be implemented. However, now that Mohan is in charge, this could change in the near future.
The news of Mohan becoming the new CEO of YouTube has been met with a surprisingly muted reaction from the NFT skeptics on Twitter, who are usually quick to criticize any mainstream connections to the tech.
This could represent a shift in attitude towards Web3 technology, as well as NFTs in particular, in the mainstream. As the technology continues to evolve, more and more businesses are likely to embrace the potential of NFTs and the opportunities they offer for promotion and marketing.
Already, there are a number of NFT marketing agencies and web3 agencies that specialize in helping businesses to create, promote and sell NFTs. As the technology continues to gain traction, more and more businesses are likely to turn to these agencies for help.
Ultimately, the appointment of Mohan as YouTube CEO could be a major step forward in the adoption of Web3 technology and NFTs in the mainstream. It will be interesting to see what the company does next in terms of integrating the tech into its platform.
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