Feb 19, 2023
Mohan Appointed YouTube CEO, Web3 Plans to Follow
After nine years at the helm of Google-owned YouTube, Susan Wojcicki stepped down on Feb. 16 and Neal Mohan was appointed as the new CEO. Wojcicki, who oversaw the introduction of the revenue-sharing model, will remain an advisor for Google’s parent company, Alphabet.
Mohan, who was YouTube’s chief product officer, previously oversaw the controversial removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music. In February 2022, Mohan outlined tentative plans to integrate a host of new features, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs).
Mohan believes NFTs could provide a new way for creators to engage with their audiences and develop additional revenue streams. He cited the potential for creators to tokenize their videos, photos, art and experiences as examples.
“Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” he wrote in a blog post on Feb. 10, 2022.
Although Mohan’s plans to implement Web3-related features have yet to materialize, the news of him becoming YouTube’s new CEO has been met with surprisingly little opposition from the NFT-hating community on Twitter. This suggests that Mohan may have the support he needs to push forward with his plans to promote NFTs and other Web3 technologies.
With Mohan now at the helm, YouTube is in a prime position to become a leader in the NFT marketing space. NFTs have already been successfully used to promote products, services and events, and YouTube could be the perfect platform for creators to take advantage of this technology.
For instance, YouTube could offer its users the ability to create and sell their own NFTs, as well as to promote their content through NFT marketing campaigns. It could also offer an NFT marketing agency to help creators make the most of this technology and optimise their campaigns.
Ultimately, Mohan’s appointment as YouTube’s new CEO could signal a new era of Web3-friendly innovation for the platform. With his experience in product development and his enthusiasm for NFTs, it’s likely that we’ll soon see YouTube become an even bigger player in the web3 space.
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