Feb 18, 2023
Mohan Appointed YouTube CEO, Web3 Plans on Horizon
Google-owned YouTube has appointed Neal Mohan as its new CEO following the departure of Susan Wojcicki this week. Wojcicki stepped down from YouTube on Feb. 16 after nine years at the helm, during which time she oversaw the introduction of the revenue-sharing model. She will remain an advisor for Google’s parent company, Alphabet.
Mohan served as YouTube’s chief product officer, overseeing the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music. Last February, he outlined plans to integrate a host of new features, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs).
Mohan emphasized that NFTs could provide a new way for creators to engage with their audiences and develop additional revenue streams. He cited the potential for creators to tokenize their videos, photos, art and experiences as examples.
“Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” he wrote in a blog post on Feb. 10, 2022.
Despite being intended to potentially roll out last year, the Web 3-related plans are yet to materialize but could be set for another push in the near future, given that Mohan is now leading the firm.
The news of Mohan becoming the new CEO of YouTube has been met with surprisingly little FUD from the usually vocal NFT skeptics on Twitter.
The appointment of Mohan as CEO of YouTube could be a major boon for the web3 space and the burgeoning NFT industry. His plans to integrate NFTs into the platform could open up new opportunities for creators to engage with their fans and monetize their work.
The potential implications of this move are far-reaching. Not only could it revolutionize the way content is created and shared, but it could also provide a platform for NFT marketing and promotion. By tokenizing videos, photos, art, and experiences, creators could use the platform to sell their NFTs and generate an additional revenue stream.
It remains to be seen whether Mohan will be able to make his vision of a Web3-friendly YouTube a reality. However, his appointment as CEO could be a major step forward in the world of NFTs and crypto, and it will be interesting to see how the web3 space evolves in the coming months and years.
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