Feb 19, 2023
Mohan Appointed YouTube CEO, Web3 Plans on Horizon
Google-owned YouTube has appointed Neal Mohan as their new CEO following the departure of Susan Wojcicki this week. Wojcicki, who had been at the helm for nine years, announced plans to focus on family, health and personal projects. She will remain an advisor for Google’s parent company, Alphabet.
Mohan previously served as YouTube’s chief product officer and was responsible for the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music. He also outlined plans to integrate new Web3 features such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs).
In a blog post on Feb. 10, 2022, Mohan wrote: “We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible.”
Mohan highlighted the potential for creators to tokenize their videos, photos, art and experiences to generate additional revenue streams. However, the Web3-related plans are yet to be implemented.
The news of Mohan becoming the new CEO of YouTube has been met with surprisingly little backlash from the NFT-sceptic community on Twitter, who are usually quick to criticize anything to do with mainstream connections to the tech.
It remains to be seen how Mohan will steer YouTube in terms of Web3 and NFTs. But given his previous plans, it’s likely that the platform will become increasingly involved in NFT marketing, promotion and selling.
It’s likely that Mohan will prioritize the development of NFT-related features and services, such as the ability for creators to tokenize their works and collaborate with their fans. Additionally, YouTube could become a major platform for NFT marketing and promotion, as well as a platform for selling NFTs.
The appointment of Mohan as CEO has the potential to be a major boon for the Web3 space, as YouTube is one of the largest and most influential platforms in the world. If Mohan is successful in driving the platform’s Web3 initiatives, it could be a major catalyst for the adoption of NFTs and other blockchain technologies.
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