Feb 19, 2023
Mohan Appointed YouTube CEO, Web3 Plans Incoming
Google-owned YouTube has appointed Neal Mohan as its new CEO following the departure of Susan Wojcicki this week. Wojcicki had been the CEO of YouTube for nine years, during which time she implemented the revenue-sharing model and other changes. She will remain an advisor for Google’s parent company, Alphabet.
Mohan previously served as YouTube’s chief product officer and was responsible for the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music. Last year, he outlined plans to integrate a host of Web3 features, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). He highlighted the potential for creators to tokenize their videos, photos, art, and experiences to build deeper relationships with their fans and create additional revenue streams.
Despite the plans not yet being implemented, Mohan’s appointment as CEO could be the push needed to get them off the ground. Surprisingly, the news has been met with limited FUD from the NFT-hating community on Twitter, who are usually quick to criticize any mainstream connections to the tech.
It’s clear that the appointment of Mohan as CEO of YouTube could have a significant impact on the Web3 space. If his plans are implemented, it could open up a new realm of possibilities for NFT marketing and promotion. Creators would be able to use NFTs to monetize their content and engage with their audiences in new ways.
Furthermore, the potential for NFTs to be used to promote products and services could open up a new avenue for businesses to reach their target audiences. It could also create opportunities for NFT marketing agencies to develop strategies for businesses to capitalize on the potential of NFTs.
It remains to be seen how Mohan’s plans will be implemented and how it will affect the Web3 space. However, it’s clear that his appointment as CEO of YouTube could lead to a whole new world of possibilities for the NFT industry.
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