Feb 19, 2023
Mohan Appointed YouTube CEO, Web3 Plans Incoming
Neal Mohan, who is well-versed in the web3 space, has been appointed as the new CEO of Google-owned YouTube, following the departure of Susan Wojcicki. Wojcicki, who had been at the helm of YouTube for nine years, announced her plans to focus on family, health and personal projects. She will remain an advisor for Google’s parent company, Alphabet.
Mohan had previously been YouTube’s chief product officer and had overseen the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music. He had also outlined plans to integrate a host of new features, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs).
In a blog post dated February 10, 2022, Mohan had written: “Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible.”
Mohan’s plans to integrate web3 features have yet to be fully realized, but may be given a renewed push now that he is leading the company. Notably, there has been a surprisingly limited amount of backlash from the usually vocal NFT skeptics on Twitter, suggesting his appointment is being well-received.
NFTs have become a popular way for creators to monetize their work, with many artists, musicians, and influencers selling NFTs to their audiences. NFTs can be used to tokenize videos, photos, art and experiences, providing a new way for creators to engage with their fans and generate additional revenue streams.
NFTs have also become a popular tool for NFT marketing, with many companies and agencies offering services to help creators promote their NFTs on Twitter and other social media platforms. NFT marketing agencies provide services such as creating custom NFT campaigns and helping creators develop strategies for selling NFTs.
Neal Mohan’s appointment as YouTube’s new CEO could mean a renewed push for web3 integration, and with it, further opportunities for creators to monetize their work and engage with their fans. It remains to be seen how YouTube will capitalize on the potential of NFTs, but it could be an exciting time for the web3 space.
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