Feb 19, 2023

Mohan Appointed YouTube CEO, Web3 Plans Incoming

Google-owned YouTube has appointed Neal Mohan as its new CEO, following the departure of Susan Wojcicki this week. Wojcicki stepped down from YouTube on Feb. 16 after nine years at the helm, during which she oversaw the introduction of the revenue-sharing model. She will remain an advisor for Google’s parent company, Alphabet.

Mohan, who served as YouTube’s Chief Product Officer, has been a vocal proponent of Web3 technology, and in February 2022 he outlined tentative plans to integrate a host of new features, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs).

He proposed that NFTs could provide a new way for creators to engage with their audiences and develop additional revenue streams, such as tokenizing their videos, photos, art and experiences.

“Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” he wrote in a blog post on Feb. 10, 2022.

However, despite the plans being announced last year, they have yet to be implemented, and it’s unclear whether Mohan’s appointment as CEO will lead to a renewed push for the technology.

The news of Mohan becoming the new CEO of YouTube has been met with a surprisingly muted response from the NFT-skeptic community on Twitter, who are usually quick to criticize any mainstream connections to the technology.

It remains to be seen whether Mohan will indeed prioritize Web3-related features for YouTube, but the potential for NFTs to revolutionize the way creators interact with their fans and make money from their content is an exciting prospect.

With YouTube’s massive user base and Mohan’s enthusiasm for the technology, the platform could become a major player in the NFT space, with the potential to bring the technology to a much wider audience and open up new possibilities for creators.

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