Feb 19, 2023

Mohan Appointed YouTube CEO, Web3 Plans in Sight

Neal Mohan is the new CEO of YouTube, the Google-owned video platform. The appointment comes after the departure of Susan Wojcicki, who was CEO for nine years and oversaw the introduction of the revenue-sharing model. Wojcicki will remain an advisor for Google’s parent company, Alphabet.

Mohan has been YouTube’s Chief Product Officer since 2021 and has been responsible for a number of changes to the platform, such as the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music.

In February 2022, Mohan outlined plans to integrate a host of new features to the platform, including etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). He expressed his belief that NFTs could provide a new way for creators to engage with their audiences and generate additional revenue.

“Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” he wrote in a blog post.

However, these plans have yet to be implemented, but with Mohan now at the helm, they could be given another push.

The news of Mohan’s appointment has been met with surprisingly little FUD from the NFT-skeptical community on Twitter, who are usually quick to criticize any mainstream connection to the technology. It looks like the world of NFTs and Web3 could be about to get a new champion in the form of YouTube and its new CEO.

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