Feb 19, 2023

Mohan Appointed YouTube CEO, Web3 Plans in Sight

Google-owned YouTube has appointed Neal Mohan as its new CEO, following the departure of Susan Wojcicki this week. Wojcicki stepped down from YouTube on February 16th after nine years at the helm, outlining plans to focus on family, health and personal projects. During her tenure, she oversaw the introduction of the revenue-sharing model.

Mohan served as YouTube’s chief product officer prior to becoming CEO and was responsible for the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music. He also outlined plans in February 2022 to integrate features from the Web3 space, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs).

In a blog post on February 10th, 2022, Mohan emphasized that NFTs could provide a new way for creators to engage with their audiences and develop additional revenue streams. He cited the potential for creators to tokenize their videos, photos, art and experiences as examples.

Despite being intended to potentially roll out last year, the Web 3-related plans are yet to materialize but could be set for another push in the near future, given that Mohan is now leading the firm. The news of Mohan becoming the new CEO of YouTube has been met with surprisingly little backlash from the NFT-hating community on Twitter, who are usually quick to criticize anything to do with mainstream connections to the tech.

NFTs have been gaining traction in the crypto space as of late, and YouTube’s move to appoint a Web3-friendly exec to the top spot could be a sign of things to come. More and more companies are recognizing the potential of NFTs for promotion and marketing, and it is likely that YouTube will be looking to capitalize on this trend.

NFTs have the potential to revolutionize the way creators can engage with their audiences and monetize their content. With Mohan at the helm, it is likely that YouTube will be looking to leverage this technology to provide new and innovative ways for creators to promote and market their content.

NFT marketing agencies are already beginning to emerge, offering services such as Twitter NFT marketing and NFT promotion. As the technology becomes more widely adopted, it is likely that more of these agencies will be popping up, providing creators with the tools they need to get their content seen by a wider audience.

YouTube’s appointment of Neal Mohan as its new CEO is a sign of the times, and could be the start of a new era for the platform. With Mohan’s Web3-friendly outlook, it is likely that we will see more NFT-focused features and services being rolled out in the near future, revolutionizing the way creators can engage with their audiences and monetize their content.

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