Feb 18, 2023
Mohan Appointed YouTube CEO, Web3 Plans in Pipeline
Google-owned YouTube has appointed Neal Mohan as its new CEO following the departure of Susan Wojcicki this week. Wojcicki, who had been at the helm for nine years, announced that she was stepping down to focus on family, health and personal projects. She will remain an advisor for Google’s parent company Alphabet Inc.
Mohan has served as YouTube’s chief product officer since February 2022. During this time, he has overseen the removal of the video dislike button, the introduction of YouTube Shorts to compete with Tik Tok, and YouTube Music.
In February 2022, Mohan outlined plans to integrate a host of new features related to Web3, such as Metaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). He suggested that NFTs could provide a new way for creators to engage with their audiences and develop additional revenue streams, such as tokenizing videos, photos, art and experiences.
However, despite being intended to roll out last year, the Web 3-related plans are yet to materialize. Now that Mohan is leading the firm, these plans could be set for another push in the near future.
The news of Mohan becoming the new CEO of YouTube has been met with minimal negative reaction from the NFT-skeptics on Twitter, who are usually quick to criticize anything related to mainstream connections to the tech. This could be a sign of hope for those hoping to use NFTs for promotion, as well as those looking to sell NFTs.
NFTs have become increasingly popular in recent years, with many businesses and individuals using them to promote their products and services. As a result, there has been an influx of NFT marketing agencies, Twitter NFT marketing services, and web3 agencies.
NFTs are also becoming an increasingly viable option for those wanting to make money from their digital assets. While it may not be the same as traditional investments, it does offer a unique way to monetize digital content, with some creators making thousands of dollars from selling their NFTs.
Overall, the appointment of Mohan as the new CEO of YouTube could be a major boost for the web3 space. With his plans to integrate NFTs, it could open up a whole new world of possibilities for creators, businesses and individuals alike.
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