Feb 18, 2023

Mohan Appointed YouTube CEO, Web3 Plans in Focus

Google-owned YouTube has appointed Web3-savvy exec Neal Mohan as its new CEO following the departure of Susan Wojcicki this week. Wojcicki stepped down from YouTube on Feb. 16 after nine years at the helm, noting plans to focus on family, health and personal projects. She will remain an advisor for Google’s parent company, Alphabet.

Mohan, who was previously YouTube’s chief product officer, is no stranger to the platform. During his tenure, he oversaw the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music.

In February 2022, Mohan outlined plans to integrate a host of Web3 features, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). He noted that NFTs could provide a new way for creators to engage with their audiences and develop additional revenue streams.

“We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” Mohan wrote in a blog post on Feb. 10, 2022.

Despite these plans being announced last year, there has been a lack of implementation. However, with Mohan now leading the firm, the Web3-related plans could be set for another push in the near future.

The news of Mohan becoming the new CEO of YouTube has been met with surprisingly little criticism from the NFT-hating community on Twitter. It appears that the Web3-friendly exec has managed to win over the skeptics with his vision for the platform.

With Mohan now at the helm, YouTube could be set to become a major player in the NFT space. The potential for creators to tokenize their videos, photos, art and experiences could be a major draw for the platform, allowing them to monetize their content in new and innovative ways.

At the same time, the introduction of NFTs could open up new opportunities for NFT marketing and promotion. As more creators enter the space, agencies specializing in NFT marketing could become increasingly important for those looking to get the most out of their NFTs.

Ultimately, it remains to be seen how Mohan will make use of the Web3-friendly features he has outlined. However, it is clear that YouTube is positioning itself to become a major player in the world of NFTs and Web3.

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