Feb 19, 2023

Mohan Appointed YouTube CEO, Web3 Plans in Focus

Google-owned YouTube has appointed Neal Mohan as its new CEO following the departure of Susan Wojcicki this week. Wojcicki stepped down from YouTube on Feb. 16 after nine years at the helm and has since outlined plans to focus on family, health and personal projects. She will remain an advisor for Google’s parent company, Alphabet.

Mohan, who served as YouTube’s chief product officer, oversaw the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music. He has also expressed plans to integrate a host of new features, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs), into YouTube.

In a blog post on Feb. 10, 2022, Mohan wrote, “Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible.”

Mohan’s plans for NFTs have the potential to provide creators with a new way to engage with their audiences and develop additional revenue streams. For instance, creators could tokenize their videos, photos, art and experiences.

Though Mohan’s plans for Web3 were intended to be implemented last year, they have yet to materialize. However, with Mohan now leading the firm, these plans may be set for another push in the near future.

The news of Mohan becoming the new CEO of YouTube has been met with surprisingly little backlash from the NFT-hating community on Twitter, who are usually quick to criticize any mainstream connections to the tech. It remains to be seen whether Mohan’s plans for NFT promotion and marketing will be successful, but it is clear that he is committed to pushing the boundaries of web3 and NFTs in the near future.

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