Feb 19, 2023

Mohan Appointed YouTube CEO, Web3 Plans in Focus

This week, Google-owned YouTube appointed Neal Mohan as its new CEO following the departure of Susan Wojcicki. Wojcicki had been at the helm of YouTube for nine years, during which time she oversaw the introduction of the revenue-sharing model. She will remain an advisor for Google’s parent company, Alphabet.

Prior to becoming the new CEO, Mohan served as YouTube’s chief product officer and was responsible for the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music.

In February 2022, Mohan outlined tentative plans to integrate a host of new features, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). He emphasized that NFTs could provide a new way for creators to engage with their audiences and develop additional revenue streams, such as tokenizing videos, photos, art and experiences.

“Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” he wrote in a blog post on Feb. 10, 2022.

Although these plans have yet to be implemented, Mohan’s appointment as CEO could be the push they need. Following the news, there has been surprisingly little backlash from the NFT-hating community on Twitter.

This could indicate a shift in attitude towards the technology, as more people become aware of the potential of NFTs and their ability to revolutionize the way creators can promote and sell their work.

NFTs can provide a unique way for creators to engage with their audiences and monetize their work, as well as offer fans a way to collect, invest in and show their support for their favorite creators.

For example, musicians can use NFTs to promote their music, artists can use them to showcase their artwork, and content creators can use them to sell exclusive content. NFTs can also be used to create digital collectibles, such as trading cards, virtual real estate and even virtual concert tickets.

The possibilities for NFTs are endless, and the technology is already being used by many creators to promote their work and generate additional revenue.

As the use of NFTs continues to grow, so too will the demand for NFT marketing and promotion services. This could lead to the emergence of specialized NFT marketing agencies, which could provide creators with the tools they need to make the most of the technology.

Whether it’s through YouTube or other platforms, it’s clear that NFTs are here to stay and are set to revolutionize the way creators can promote and monetize their work.

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