Feb 19, 2023

Mohan Appointed YouTube CEO, Promises NFTs for Creators

Google-owned YouTube has appointed Neal Mohan as its new CEO following the departure of Susan Wojcicki this week. Mohan, a Web3-friendly executive, had previously served as YouTube’s chief product officer and oversaw the controversial removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music.

Wojcicki stepped down from YouTube on Feb. 16 after nine years at the helm, outlining plans to start a “new chapter” focused on family, health and personal projects. During her tenure, she oversaw the pivotal introduction of the revenue-sharing model, among other things. Wojcicki will remain an advisor for Google’s parent company, Alphabet.

Mohan outlined tentative plans in February 2022 to integrate a host of new features, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). He noted that NFTs could provide a new way for creators to engage with their audiences and develop additional revenue streams. He cited the potential for creators to tokenize their videos, photos, art and experiences as examples.

“Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” he wrote in a blog post on Feb. 10, 2022.

Despite being intended to potentially roll out last year, the Web 3-related plans are yet to materialize but could be set for another push in the near future, given that Mohan is now leading the firm.

NFTs have become a popular way for artists, musicians, and other creators to promote their work and monetize their content. It’s a great way for creators to create unique digital assets and create a lasting connection with their audience. It also provides an additional revenue stream for creators, as they can sell NFTs to their fans.

In addition to selling NFTs, creators can also use NFT marketing to promote their work. NFT marketing is a great way to reach new audiences and build a loyal fanbase. For example, creators can use Twitter to promote their NFTs and engage with their audience. They can also use NFT marketing agencies to help them create and promote their NFTs.

The appointment of Mohan as the new CEO of YouTube is a positive sign for the Web3 space. With Mohan at the helm, we could see a renewed effort to integrate Web3 features into YouTube, such as NFTs. This could open up new opportunities for creators and help them monetize their content in new and innovative ways.

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