Feb 18, 2023

Mohan Appointed YouTube CEO, Plans Web3 Integration

Google-owned YouTube has appointed Neal Mohan as its new CEO following the departure of Susan Wojcicki this week. Wojcicki stepped down from YouTube on Feb. 16 after nine years at the helm, and will remain an advisor for Google’s parent company Alphabet Inc.

Mohan has served as YouTube’s chief product officer for the past few years, and has overseen the controversial removal of the video dislike button, the introduction of YouTube Shorts to compete with Tik Tok, and YouTube Music.

Most notably, Mohan outlined tentative plans in February 2022 to integrate a host of new features such as Metaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). He emphasized that NFTs could provide a new way for creators to engage with their audiences and develop additional revenue streams.

The Web3-related plans are yet to materialize, however, with Mohan now leading the firm, it is likely that they will be pushed forward in the near future.

The news of Mohan becoming the new CEO of YouTube has sparked a surprisingly positive response from the usually-fiery NFT skeptics on Twitter. This could be due to Mohan’s past comments on the potential of NFTs to provide creators with new ways to monetize their content and engage with their audiences.

For YouTube, Mohan’s appointment could be a major step towards the successful integration of Web3 technologies into their platform. With the help of a NFT marketing agency, YouTube could be able to leverage the power of NFTs to promote their platform, create new revenue streams, and attract new users.

It remains to be seen how Mohan will use his experience with Web3 technologies to help YouTube reach its full potential, but it is clear that the potential is there for the platform to become a major player in the world of NFTs and crypto.

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