Feb 19, 2023
Mohan Appointed YouTube CEO, Plans Web3 Integration
YouTube, the Google-owned video streaming platform, has appointed Neal Mohan as its new CEO, following the departure of Susan Wojcicki this week. Wojcicki, who had been at the helm of YouTube for nine years, announced plans to focus on family, health and personal projects as she stepped down from her role.
Prior to his appointment as CEO, Mohan was YouTube’s Chief Product Officer and had overseen several key changes to the platform, such as the removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok, and YouTube Music.
Mohan had also outlined tentative plans in February 2022 to integrate a host of new features, such as etaverse-based content experiences and content tokenization via nonfungible tokens (NFTs). He had emphasized the potential for creators to tokenize their videos, photos, art and experiences to engage with their audiences and develop additional revenue streams.
However, despite being intended to potentially roll out last year, the Web 3-related plans are yet to materialize. With Mohan now leading the firm, it is likely that the plans will be given another push in the near future.
The news of Mohan becoming the new CEO of YouTube has been met with surprisingly little backlash from the NFT-hating community on Twitter, who are usually quick to criticize any reports of mainstream connections to the tech.
This appointment of Mohan as CEO of YouTube could prove to be a significant step towards the further development of the Web3 space. The integration of NFTs and other Web3 technologies could open up a new world of possibilities for creators, allowing them to build deeper relationships with their fans and make money in ways not previously possible.
It remains to be seen what the future holds for YouTube under the leadership of Mohan, but the potential for NFTs and other Web3 technologies to transform the platform is certainly exciting. With the right promotion and marketing, YouTube could become a major player in the NFT space, and a powerful tool for creators to monetize their work.
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