Mar 11, 2023

Meta Developing Instagram-Branded Text App for ActivityPub

Meta, the parent company of Facebook and Instagram, is reportedly creating a new text-based content app that will be powered by ActivityPub — the decentralized social networking protocol that powers Mastodon and other decentralized apps that compete with Twitter.

The upcoming app — codenamed P92 — will be Instagram-branded and allow users to log in with their existing Instagram credentials, according to a report by TechCrunch.

The P92 team plans to follow the “fork” approach in the initial product version, with users’ profiles populated with their Instagram account details, such as name, username, bio, profile photo and followers.

According to the product brief, the app will adhere to the company’s current privacy policy, but it will also have a supplementary privacy policy and terms of service that specifically address cross-app data sharing.

As Twitter users increasingly seek alternative platforms, technology companies and startups have been quick to take advantage. In recent months, several rival platforms such as Mastodon, and T2 have either launched or gained traction in their efforts to attract these users.

The P92 app’s initial version will include features such as tappable links in posts with previews, user bio, username, verification badges, images and videos that can be shared. It will also have functionalities such as followers and likes, but it is uncertain whether commenting and messaging features will be included in the product’s first version.

The development team is also discussing the possibility of allowing content to be reshared like Twitter, but only for business and creator accounts. The MVP will integrate a rights manager for first-party content from the beginning but not third-party content from other apps and servers.

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Cointelegraph reached out to Meta for confirmation. This article will be updated once new information becomes available.

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